Active and healthy ageing: taking innovation to market - EIP on AHA
Just how inclusive are the innovative technology solutions that we're developing?
Factoring-in the specific needs of the ageing population across every-day technology is a social necessity and a global success-imperative for most consumer products and services. How can we make sure that innovative technology is age-friendly by design?
For sure, there's a lot of good-practice out there – for eHealth, mHealth, active ageing and many other products. What is lacking is systematic widespread uptake and scaling markets. Investors really want to understand real market demand before they invest in new technology. They need evidence that an emerging technology actually fixes a problem and meets the needs of ageing people, their family or carers.” Read more…